Growth Wins That Scaled B2B & B2C SaaS, E-Com & Marketplaces

Struggled to scale efficiently due to early retention issues and weak product-market fit. Built a new growth model around advanced attribution, funnel redesign, and user segmentation across Meta and Apple Search.

Launched targeted UGC campaigns and in-app gamification. Tripled CLTV, cut CAC in 5, and unlocked repeat usage through optimised onboarding and engagement loops.

Growth was stalled due to three core issues: no acquisition engine for high-value sellers, no scalable structure to run campaigns across millions of service-related keywords, and no reliable way to measure ROAS or profitability.

New Google Ads accounts were launched, focused specifically on acquiring supply-side users. Sellers acquired through these campaigns reached CLTVs of over $10k. On the demand side, campaigns were structured around individual services, supported by scalable models to manage keywords, ads, quality scores and more. Automated bidding was rolled out across the accounts, fully optimised for ROAS in all 10 markets.

No attribution system in place. Leads couldn't be tied to specific channels, and performance data was missing. Paid media lacked direction, accountability, and measurable outcomes.

A full-funnel attribution setup was introduced alongside a data-driven, cost-efficient acquisition strategy focused on CPA and ROAS. This unlocked profitable scaling with complete visibility into what worked.

Launched into a highly competitive market where two dominant players controlled 95% of market share. With limited budget, the challenge was to acquire new users at an efficient cost and build traction from zero.

Apple Search Ads were added to the channel mix, and budgets were focused only on top-performing creatives across Meta, Google, and ASA. Hundreds of ads were tested systematically, supported by automated weekly reporting. Product page and ASO elements were A/B tested to improve conversion rates and attract organic users.