Growth Wins That Scaled B2B & B2C SaaS, E-Commerce & Marketplaces

Struggled to scale efficiently due to early retention issues and weak product-market fit. Built a new growth model with advanced attribution, funnel redesign, and user segmentation across Meta, Apple Search and Google Ads

Launched targeted UGC campaigns and in-app gamification. Tripled CLTV, cut CAC by 5×, and unlocked repeat usage through optimized onboarding and engagement loops.

Growth had stalled from three core issues: lack of a seller acquisition engine, no scalable structure for managing millions of service-keywords, and unreliable ROAS/profitability measurement.

We created new Google Ads accounts focused on supply-side users. Those sellers reached CLTVs over $10K. On the demand side, every service was treated separately: scalable keyword management, strong quality scores, and automated bidding optimized for ROAS across 10 markets.

No attribution system in place. Leads were disconnected from channels; performance data was missing. Paid media lacked direction, accountability, and measurable outcomes.

We introduced full-funnel attribution and a cost-efficient acquisition strategy focused on CPA and ROAS. This enabled profitable scaling with complete visibility into what worked.

Launched into an intensely competitive market dominated by two players controlling ~95% share. With limited budget, acquiring new users efficiently and gaining traction from zero was a big challenge.

Added Apple Search Ads to the mix; focused budgets on high-performing creatives across Meta, Google, and ASA. Tested hundreds of ads weekly; A/B tested product page and ASO elements to raise conversion rates and drive organic growth.