Bark.com

Unlocking Two-Sided Marketplace Growth Across 10 Markets

How a paid acquisition and keyword scalability strategy turned Bark.com from an early-stage UK platform into a multi-market, eight-figure revenue marketplace and successful PE exit.

$100k → $20M+

Annual Revenue Growth

10

New Markets Launched

Millions

of Keywords Scaled Programmatically

The Challenge

Bark.com enjoyed strong demand from customers seeking local services, but growth was limited by several structural issues:

  • No reliable acquisition strategy for onboarding high-value sellers
  • No scalable system for managing ads across millions of service-related keywords
  • No clear visibility into ROAS or campaign profitability across geographies

As a two-sided marketplace, growth depended on solving both supply and demand efficiently, while maintaining healthy CAC-to-LTV economics at scale.

The Approach

Dedicated Supply Acquisition Engine

New Google Ads accounts were launched with a single focus: acquiring high-intent, high-value service providers. Campaigns were tailored to seller acquisition behaviour, and funnel metrics were tracked by cohort to ensure performance.

  • Tailored seller-focused campaigns by service type and location
  • Set high CLTV targets ($10k+) to guide acquisition economics
  • Tracked conversions based on completed onboarding and booked tasks

Scalable Keyword Architecture

With millions of services and job types across countries, campaign structure had to scale programmatically. A taxonomy-driven campaign system was created to automate targeting, bidding, and messaging.

  • Built Campaign templates that covered every local service variation
  • Automated syncing of keywords, ad copy, and match types
  • Heavy creative testing and optimization of quality scores at scale

Performance-Driven Account Automation

All markets were transitioned to automated bidding strategies using historical ROAS and margin data. Scripts and MMP integrations ensured reporting was clean and actionable.

  • Rolled out target ROAS bidding across all demand campaigns
  • Created custom dashboards for daily spend, profit, and performance insights
  • Budget weighted toward high-performing markets and verticals

The Results

Revenue Growth At Scale

Annual revenue grew from $100k to over $20M annually, driven by efficient acquisition on both sides of the marketplace.

10 Additional Markets Launched

Launched campaigns in 10 additional markets, each adapted for local demand and competitive landscapes

High-Value Seller Acquisition

Onboarded tens of thousands of high-value sellers, many achieving $10K+ CLTV in key categories

‍

Key Takeaways

Supply Needs Its Own Engine. 

Targeting and acquiring the right service providers was the foundation for marketplace liquidity.

Automation Drives Scale. 

A programmatic approach to campaign setup made it possible to manage millions of service keywords without manual overhead.

Profit Visibility Matters. 

Tracking ROAS, CAC, and LTV by market unlocked confident scaling into 10+ geographies.

Ready To Scale To $20M In Annual Revenue Like Bark?

Start Your Growth Journey Today

By clicking "Accept", you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Accept