RacketPal

The Challenge

RacketPal had a strong product and clear market demand, but growth was constrained by several critical issues:

Paid acquisition was too expensive, niche and unpredictable
No clear visibility into what was working across marketing channels
Customer lifetime value was too low compared to acquisition costs
Growth had plateaued after early traction

To attract investors and fuel long-term growth, RacketPal needed a system that could acquire users profitably, improve retention, and demonstrate scalable metrics.

The Approach

Advanced Attribution Setup

Due to iOS privacy changes and the loss of IDFA, attribution for over 70% of the user base was completely unreliable. To fix this, mobile measurement partners (MMPs) were integrated to enable accurate cross-platform tracking. Statistical and probabilistic attribution models were developed to bridge visibility gaps and enable data-driven decisions.

Integrated MMP to track cross-platform user journeys
Built attribution models to recover iOS traffic insights
Built real-time dashboards to monitor performance across Meta, ASA, and Google.

UGC-Led Creative Strategy

Authentic community content became the core growth engine. Instead of polished studio ads, real player stories were used to boost trust and engagement.

Used short videos from users sharing their experience
Ran testimonial creatives that performed better for paid
Scaled hundreds of UGC videos to amplify both paid performance and organic reach

Data-Driven Performance Campaigns

Paid campaigns were restructured across Google, Meta, and Apple Search Ads.

Restructured campaigns by user intent and use case
Applied ROAS-optimized bidding strategies
Tested hundreds of ad variations weekly to find winners

The Results

Massive User Growth

Scaled from zero to over 500,000 users, becoming one of the largest racket sports communities in the UK.

Improved Unit Economics

LTV tripled while CAC dropped by 5x, transforming the growth engine into a repeatable and scalable system.

Successful Fundraising

These improved metrics played a central role in securing £3M+ from institutional investors.

Key Takeaways

Attribution Creates Leverage.

You can't scale what you can't track. Connecting ad spend to real outcomes unlocked smarter decisions.

Authenticity Drives Performance.

Real user stories consistently outperformed polished brand visuals across every channel.