About Us

My Growth Story

I was the first growth hire at Bark.com, where I helped scale the company into an eight-figure revenue marketplace. I then built my own startup, RacketPal, from idea to exit, growing it into one of the largest sports community in the UK. Today, I bring that operator experience to startups and scale-ups that need predictable, profitable growth and a clear exit plan.

Early growth lead at Bark: First senior hire on the growth team. Scaled revenue from four-figures to eight-figures and managed an eight-figure annual ad budget across 10 global markets and 4 ad platforms.
Built & exited RacketPal: Took the app from zero to 500k+ users, raised £3M+, and led a team of 25+ people through to a successful acquisition.
Revenue accelerator: Helped teams unlock profitable acquisition strategies and scale into new markets.
Channel-agnostic operator: Hands-on with Google, Meta, TikTok, YouTube, Apple Search Ads, and Ad Networks. No agency middle layer.
Acquisition cost cutter: Lowered costs and improved ad efficiency without compromising scale.
Scaling strategist: Balanced growth and efficiency, consistently driving stronger ROAS and lower CAC across different channels.

Go-to-market specialist: Launched 30+ products across the UK, US, Australia, and Europe, achieving break-even CAC within 35 days.

Team builder: Hired, mentored, and led cross-functional growth, data, and creative teams of over 50 people.
Trusted advisor: Consulted and coached 30+ startups across SaaS, marketplaces, fintech, mobility, health, e-commerce, sports tech, and DTC. Focused on acquisition, retention, revenue lift, and profitable scalability.
Budget steward: Raised capital and optimized multi-million growth budgets for both VC-backed and bootstrapped businesses.
Full-funnel problem-solver: Fixes positioning, funnels, and tracking first, then layers disciplined testing to scale what works.
Implementation over slide decks: partner with teams to ship, measure, analyze and iterate until desired growth is achieved

I don’t hand over slide decks. I roll up my sleeves, run tests with your team, and stay until the numbers move and keep moving.

The Skills Behind the Wins

Demand Capture

Turn high-intent search, remarketing, and branded traffic into predictable profits.

Paid Acquisition

Generate new demand through Google, Meta, TikTok, YouTube, and Apple Search Ads. Planned, launched, and optimized in-house until campaigns deliver consistent profit.

App Growth

Use ASO, smart onboarding, and re-engagement loops to turn installs into daily active (and paying) users.

Funnel Design

Map every step from first click to checkout; test pages, emails, and pricing until the path to revenue is friction-free.

Conversion Optimisation

Run rapid A/B tests on creative, content, targeting, layout, UX, and offers that lift conversion rates by 50%+ without additional ad spend.

Go-to-Market Strategy

Define positioning, channels, messaging, and pricing with clear launch roadmaps that take new products to profitability faster.

Struggling To Scale Profitably? Let's Fix That.