My Growth Story

From operator to growth advisor, helping startups scale with proven strategies and hands-on expertise.

My Growth Story

I was the first growth hires at Bark.com, where I helped scale the company into an eight-figure marketplace. I then built my own startup, RacketPal, from idea to exit, growing it into the largest sports community in the UK. Today, I bring that operator experience to startups and scale-ups that need predictable, profitable growth.

  • Early growth lead at Bark: First senior hire on the growth team. Scaled revenue from four figures to eight and managed an eight-figure annual ad budget across 10 global markets.
  • Built & exited RacketPal: Took the app from zero to 500k+ users, raised £3M+, and led a 20+ person team through to a successful acquisition.
  • Revenue accelerator: Helped teams unlock profitable acquisition strategies and scale into new markets quickly.
  • Channel-agnostic operator: Hands-on with Google, Meta, TikTok, YouTube, Apple Search Ads, and Ad Networks. No agency middle layer.
  • Acquisition cost cutter: Lowered acquisition costs and improved ad efficiency without compromising scale.
  • Scaling strategist: Balanced growth and efficiency, consistently drove stronger ROAS and lower CAC across channels.
  • Go-to-market specialist: Launched 30+ products across the UK, US, Australia, and Europe, achieving break-even CAC within 30 days.
  • Team builder: Hired, mentored, and led cross-functional growth, data, and creative teams of over 30+ people.
  • Trusted advisor: Consulted and coached 30+ startups across SaaS, marketplaces, fintech, mobility, health, e-commerce, sports tech, and DTC. Focused on acquisition, retention, and revenue lift.
  • Budget steward: Raised capital and optimised multi-million-pound growth budgets for both VC-backed and bootstrapped founders.
  • Full-funnel problem-solver: Fixes positioning, funnels, and tracking first, then layers disciplined testing to scale what works.
  • Implementation over slide decks: partner with teams to ship, measure, analyse and iterate until desired growth is achieved

I don’t hand over slide decks. I roll up my sleeves, ship tests with your team, and stay until the numbers move and keep moving.

The Skills Behind the Wins

Demand Capture

Turn high-intent search, remarketing, and branded traffic into predictable profit.

01

Paid Acquisition

Create new demand with Google, Meta, TikTok, YouTube, and Apple Search Ads. Planned, launched, and optimised in-house until they print profit.

02

 App Growth

Use ASO, smart onboarding, and re-engagement loops to turn installs into daily active (and paying) users.

03

Funnel Design

Map every step from first click to checkout; test pages, emails, and pricing until the path to revenue is friction-free.

04

Conversion Optimisation

Rapid A/B tests on creative, content, targeting, layout, UX and offers that lift conversion rate by 50%+ without extra spend.

05

Go-to-Market Strategy

Positioning, channels, messaging, pricing, and clear launch road-maps that get new products to profitability fast.

06

Ready To See What This Looks Like For Your Company?

Request a Growth Review

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