Rowe was investing in paid media but lacked visibility into what was actually working. Without an attribution system:
To scale profitably, Rowe needed end-to-end clarity of the customer journey and a disciplined framework for creative and channel performance testing.
UTM tracking was implemented across all lead forms and connected directly to the CRM. Weekly and monthly reports were generated automatically to monitor performance by channel, campaign, and even individual creative.
This gave the team the clarity they needed to allocate budget with confidence.
For the first time, Rowe began using video in their acquisition strategy. Hundreds of ad scripts and hooks were written and tested to find the most effective messaging for their ideal client profile.
Video content outperformed static formats and reduced CAC while increasing lead quality.
Once attribution clarity was in place, it became obvious that Meta was outperforming Google by a wide ROAS. Budgets were shifted from underperforming Google campaigns toward high-ROAS Meta ad sets, leading to more efficient spend and faster scaling.
Attribution and reporting became transparent: channel, campaign, and creative performance tracked in real time and shared with leadership weekly
Lead costs dropped by 40% while quality of leads entering the sales pipeline significantly increased
Revenue from paid acquisition surpassed $2M, thanks to clean funnels, tested creatives, and optimized channel allocation
Visibility into ROI by channel made every decision easier and faster.
Hundreds of variations were needed to find messaging that truly resonated.
What worked six months ago may not work now. Allocate where results are actually happening
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