Bark.com had strong demand from customers looking for local services, but scaling was capped by three structural problems:
As a two-sided marketplace, growth depended on solving both supply and demand efficiently, while maintaining healthy CAC-to-LTV economics at scale.
New Google Ads accounts were launched with a single focus: acquiring high-intent, high-value service providers. Campaigns were tailored to seller acquisition behaviour, and funnel metrics were tracked by cohort to ensure performance.
With millions of services and job types across countries, campaign structure had to scale programmatically. A taxonomy-driven campaign system was created to automate targeting, bidding, and messaging.
All markets were transitioned to automated bidding strategies using historical ROAS and margin data. Scripts and MMP integrations ensured reporting was clean and actionable.
Annual revenue grew from $100k to over $20M, driven by sustainable acquisition on both sides of the marketplace.
The system supported expansion into 10 countries, each with campaigns tailored to local service demand and competition.
Campaigns onboarded tens of thousands of providers, with acquired sellers reaching $10k+ CLTV in most categories.
Targeting and acquiring the right service providers was the foundation for marketplace liquidity.
A programmatic approach to campaign setup made it possible to manage millions of service keywords without manual overhead.
Tracking ROAS, CAC, and LTV by market unlocked confident scaling into 10+ geographies.
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