COMPANIES I'VE SCALED AND ADVISED
THE PROOF

Feedback from founders who wanted the truth

THE SIGNAL

Signs you've hit a growth plateau

  • Revenue has been flat for three months or more. Good months and bad months cancel out, and the trend line hasn't moved.
  • More ad spend doesn't move the total. You raise budgets, platform results look fine, but monthly revenue stays where it was.
  • New customers only replace lost ones. Acquisition is working, but churn or one-off buyers mean the customer base never grows.
  • Every channel looks fine on its own. Nobody can point to what's broken, so nothing changes.
  • Your team is busy but the number isn't moving. Lots of campaigns, launches and activity, and the same revenue at the end of the month.
  • You've already tried another agency. A new team, new ads, the same result, because the constraint was never the ads.

Recent results: 0.5 to 3.4 ROAS in 90 days for a marketplace. CAC down 32% in 50 days for a DTC brand.

THE CONSTRAINT

Find the constraint that's holding you back

  • Traffic. Not enough of the right people are seeing you. The fix is reach: new audiences, channels or creative angles.
  • Conversion. Plenty of visitors, too few buyers. The fix is the offer, the page or the sales process, not more traffic.
  • Average order value. Customers buy, but not enough each time. Bundles, upsells and pricing often move revenue faster than acquisition.
  • Retention. Customers buy once and disappear. Repeat purchases and lifetime value decide how much you can afford to grow.
  • Margin. Revenue grows but profit doesn't, so growth stalls when cash runs short. Sometimes the plateau is a limit the numbers are forcing on you.

Fix the biggest constraint first. Pushing harder on the others usually just makes the plateau more expensive.

THE PROCESS

How it works and what you get

"Ever since I met you, I’ve had high hopes for you, and from what I can see, only now, thanks to you, are we finally doing something coherent with our online marketing"

Alina Almasan

Co-Founder, Rowe

"I can't seem to understand why we didn't work together before"

Siddhi Mittal

Co-Founder, Yhangry

"Robert was really helpful. He confirmed what I’d already been suspecting and gave me a much clearer direction on what to do next"

Andrei Dinca

Founder, Arc Financial Technology

  • Send the form.
  • I call or email within one business day.
    ‍    A few minutes to understand where you are and whether I can help. If I can't, I'll tell you.
  • If there's a fit, we book a proper session.
    I go through your revenue, acquisition and customer data before we speak. You leave with the constraint I think is holding you back, the one change I'd make first and roughly what it's worth, and a straight answer on whether this needs me, your agency or nothing at all.
  • If I can help, you get a proposal.
    Within 5 days: the scope, how we'd work together, what your team owns and what I own, the numbers we'd judge it on, and the cost. No pressure to sign. Whatever you decide, you keep everything from the session.
THE OPERATOR

You need a Marketing Agency
‍Growth Partner

I spent 11 years running growth in-house: Head of Growth at Bark.com and co-founder of RacketPal, both acquired. I've owned the revenue number, so I look past the ad account to the whole system. I don't run your ads. I look across acquisition, conversion and retention, find the constraint, and tell your team or agency exactly what to fix first.

Get in touch
FAQ

Questions founders ask about revenue plateaus

  • Why has my business stopped growing? Usually because one part of the system has hit its limit: traffic, conversion, order value, retention or margin. Growth resumes when you find that constraint and fix it, rather than pushing harder on what already works.
  • How long is too long to be at the same revenue? If revenue has been flat for three months or more while spend and effort have gone up, it's worth a proper diagnosis rather than another round of tweaks.
  • Will more ad spend get me past a plateau? Rarely on its own. If the constraint is conversion, retention or margin, more spend just buys more of the same result at a higher cost.
  • Should I hire a new agency to break through? Only if the agency is the constraint. Many founders switch agencies and land on the same number, because the problem was the offer, the funnel or retention.
  • How do I know which constraint is holding me back? Look at the full path from first visit to repeat purchase, month by month, and find where the numbers stopped improving. That's usually where the plateau starts.

Still have a question? Send the form below and I'll give you a straight answer.

A SMALLER ROSTER, BETTER WORK

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companies each quarter

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get in touch

Send this and I’ll reach out within one business day. If there’s real potential, we’ll book a proper session. If not, I’ll tell you.

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