COMPANIES I'VE SCALED AND ADVISED
THE PROOF

Feedback from founders who wanted the truth

THE SIGNAL

When you need a CMO but can't justify the hire

  • You're the de facto CMO. Marketing decisions land on your desk because nobody else owns them, and they take time away from running the business.
  • Your agency needs direction, not more freedom. They execute well when briefed, but nobody sets priorities or holds them to revenue.
  • A full-time CMO doesn't make sense yet. The salary, equity and hiring time are hard to justify at your stage, but the gap is costing you growth.
  • Spend is growing faster than results. Budgets go up each quarter while customer acquisition cost creeps up and nobody can say why.
  • Your team is busy but not aligned. Paid, content, CRM and sales each optimise their own numbers, and nobody connects them to revenue.
  • You've hired juniors and hoped. Talented people without senior direction end up producing more activity, not better results.

Recent results: 0.5 to 3.4 ROAS in 90 days for a marketplace. CAC down 32% in 50 days for a DTC brand.

THE ROLE

What a fractional CMO does (and doesn't do)

  • Sets the growth plan. Decides where the next pound of budget goes, what gets tested and what gets cut, all tied to revenue targets.
  • Directs your agency and team. Briefs, reviews and holds your agency or in-house marketers to clear numbers, so you don't have to.
  • Owns the reporting. One view of spend, new customers, blended CAC and revenue that you and your board can trust.
  • Fixes the system, not just the ads. Tracking, landing pages, the offer and the handover to sales, wherever the real constraint sits.
  • What it isn't: hands-on ad management or a replacement for your agency. I don't run your ads. I make sure the people who do are working on the right things.

Most founders I work with keep their agency. What changes is who sets the direction and owns the number.

THE PROCESS

How it works and what you get

"Ever since I met you, I’ve had high hopes for you, and from what I can see, only now, thanks to you, are we finally doing something coherent with our online marketing"

Alina Almasan

Co-Founder, Rowe

"I can't seem to understand why we didn't work together before"

Siddhi Mittal

Co-Founder, Yhangry

"Robert was really helpful. He confirmed what I’d already been suspecting and gave me a much clearer direction on what to do next"

Andrei Dinca

Founder, Arc Financial Technology

  • Send the form.
  • I call or email within one business day.
    ‍    A few minutes to understand where you are and whether I can help. If I can't, I'll tell you.
  • If there's a fit, we book a proper session.
    I go through your numbers, your team and your agency setup before we speak. You leave with where growth is being held back, the one thing I'd change first and roughly what it's worth, and a straight answer on whether you need a fractional CMO, a better-briefed agency or nothing at all.
  • If I can help, you get a proposal.
    Within 5 days: the scope, how we'd work together, what your team owns and what I own, the numbers we'd judge it on, and the cost. No pressure to sign. Whatever you decide, you keep everything from the session.
THE OPERATOR

You need a Marketing Agency
‍Growth Partner

I spent 11 years running growth in-house: Head of Growth at Bark.com and co-founder of RacketPal, both acquired. That's the job a fractional CMO does, part-time: set the direction, direct the people running the channels, and answer for the revenue number. You get senior judgement without a senior salary, and because I only take on a few companies at a time, each one gets proper attention.

Get in touch
FAQ

Questions founders ask about fractional CMOs

  • What is a fractional CMO? A senior marketing leader who works with your business part-time, usually for a set number of days a month. You get the strategy, direction and accountability of a CMO without hiring one full-time.
  • When should a business hire a fractional CMO? When marketing spend is meaningful but nobody senior owns it: the founder is making the calls, an agency or junior team is executing, and growth has stalled or become expensive. It's often the step before a full-time hire.
  • What's the difference between a fractional CMO and an agency? An agency runs campaigns. A fractional CMO decides what those campaigns should achieve, sets priorities across channels, and holds the agency and team to revenue. Most businesses need both.
  • How much does a fractional CMO cost? It depends on scope and time commitment, but it's a fraction of a full-time CMO's salary and equity. You get a clear scope and price in the proposal, after we've looked at your numbers.
  • Can a fractional CMO manage my existing agency? Yes, and that's usually where the fastest gains are. I brief your agency, review their work and reporting, and make sure their targets are tied to revenue rather than clicks.

Still have a question? Send the form below and I'll give you a straight answer.

A SMALLER ROSTER, BETTER WORK

I take on a small number of
companies each quarter

APPLY NOW

get in touch

Send this and I’ll reach out within one business day. If there’s real potential, we’ll book a proper session. If not, I’ll tell you.

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