Turn more of your paid traffic into paying customers

• The page doesn't match the ad. Someone clicks on a specific promise and lands on a generic page. If they can't see what they clicked for within seconds, they leave.
• The page is slow, especially on mobile. Most paid traffic comes from phones, and every extra second of loading costs you visitors before they see anything.
• The offer isn't strong enough to act on now. Interest isn't urgency. Without a clear reason to buy or enquire today, visitors save it for later and never come back.
• There's not enough proof. Cold traffic doesn't know you. Without reviews, results and recognisable names near the call to action, the risk feels too high.
• The form or checkout asks too much. Extra fields, forced account creation and surprise costs lose people who had already decided to buy.
• Nobody knows where people drop off. Without funnel data and session recordings, every fix is a guess.

Recent results: 0.5 to 3.4 ROAS in 90 days for a marketplace. CAC down 32% in 50 days for a DTC brand.

• Funnel drop-off by step. From ad click to page view, form start, checkout and purchase, so you can see exactly where people leave.
• Message match, ad by ad. Checking that each ad's promise is the first thing people see when they land.
• Session recordings and heatmaps. Watching how real visitors scroll, hesitate and abandon, rather than guessing.
• Device and speed. Comparing mobile and desktop conversion, and checking load times on the connections your buyers actually use.
• The offer itself. Whether the price, guarantee and call to action give people a reason to act now. Sometimes the page is fine and the offer isn't.

Fix the offer and the page before buying more clicks. More traffic into a leaky page just makes the leak more expensive.

• Why am I getting clicks but no sales? Usually because the page, the offer or the checkout isn't doing its job, not because of the ads. Check message match, mobile speed, proof and form friction before changing targeting.
• What's a good landing page conversion rate for paid traffic? It depends heavily on industry, price point and whether you're asking for a sale or a lead. Compare against your own best-performing pages and campaigns rather than a generic benchmark.
• Should every ad have its own landing page? Not every ad, but every distinct promise. If one campaign sells on price and another on speed, each should land on a page that leads with that message.
• Is it my ads or my landing page? Look at click-through rate and conversion rate together. A strong CTR with weak conversion points to the page or offer. A weak CTR with decent conversion points to the ads or targeting.
• Should I change the page or the offer first? Start with the offer if visitors understand it but don't act, and with the page if they leave before understanding it. Session recordings usually make it obvious which one you're dealing with.

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